We love building brands as irresistible as Cake
We know how difficult it is to take on big competition, but it’s not a lack of resources that stops start-ups & small businesses from winning.
It’s because they didn’t get customers & investors to get excited about their product as much as they did. Iconic brands are loved because they’re clear about the value they bring to people.
So, before you rush into designing your logo, website or social campaign, you must get crystal clear on who you are, what you stand for, what makes you special & why people should care.
Click on the sweets to learn more...
01
We start with defining your challenge; What are you trying to achieve? Who are your competitors & what are they doing? How can we use our cultural IQ to help?
02
You know what you want your audience to do e.g. buy, sign up, hit like, recommend to friends, but not how to get them to do it. It’s not as simple as asking them. So, we put ourselves in their shoes & find out what they “really” want & why. We try & understand them as people.
03
Here we define your uniqueness. What it is you want to do & why people should care. We establish your meaningful difference & articulate what your brand is about and how we will reach your audience.
04
At this stage, we design the identity & building blocks of your brand experience. Creating the elements of your visual & verbal communication, the core of who you are & how to express it. This could be from logo creation to brand guidelines.
05
This is where we bring your brand to life, whether that’s your website, social pages, in-store design... Creating an implementation & communication plan that tells a consistent brand story every time your audience comes across your brand.
06
Each project has specific KPIs that keeps our work focused on what will truly move your business. Tracking performance is critical in understanding what works well and what needs tweaking.
We start with defining your challenge; What are you trying to achieve? Who are your competitors & what are they doing? How can we use our cultural IQ to help?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
You know what you want your audience to do e.g. buy, sign up, hit like, recommend to friends, but not how to get them to do it. It’s not as simple as asking them. So, we put ourselves in their shoes & find out what they “really” want & why. We try & understand them as people.
Here we define your uniqueness. What it is you want to do & why people should care. We establish your meaningful difference & articulate what your brand is about. It’s here we also agree on a strategy to bring your brand to market, the ‘how are we going to do it’?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
We start with defining your challenge; What are you trying to achieve? Who are your competitors & what are they doing? How can we use our cultural IQ to help?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
You know what you want your audience to do e.g. buy, sign up, hit like, recommend to friends, but not how to get them to do it. It’s not as simple as asking them. So, we put ourselves in their shoes & find out what they “really” want & why. We try & understand them as people.
Here we define your uniqueness. What it is you want to do & why people should care. We establish your meaningful difference & articulate what your brand is about. It’s here we also agree on a strategy to bring your brand to market, the ‘how are we going to do it’?
We start with defining & dissecting your challenge. What are you trying to achieve? Who are your competitors & what are they doing? What trends are relevant within & external to your industry? What’s happening in the world on a macro & local level?
Our network of freelancers are brand strategists, creatives, design lovers, research experts, communication gurus & all-round doers.
After 19 years working for a top FTSE 100 company creating memorable brands & understanding business, Maria wanted to use her experience to inspire others.
Having helped friends launch their start-ups, from finding their uniqueness, to brand names & launch plans, she realised there wasn’t an affordable option for the small players to access great marketing talent.
This is when BonBon was born. Having developed many brands globally and locally, Maria learnt the power of storytelling to sell ideas. Whether that’s a pitch for investors, a crazy innovation idea or what you tell the world about your brand, Maria has crafted a story for it.
Kind Regards
Maria Kalamatianou
